The Rare Impact Fund
I’m very grateful to have worked with Fort York VFX on the launch video for the Rare Impact Fund, the nonprofit affiliate of Rare Beauty.
The Rare Impact Fund supports 23 organizations that provide mental health resources and programs within 3 specific areas: social and emotional education, communities of practice, and suicide prevention and crisis support.
The fund has raised over 3 million dollars since 2020 and on World Mental Health Day 2023, Sephora donated 100% of its Rare Beauty sales to the Rare Impact Fund.
My role was design and animation for the text-based sections of the video.
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Featuring: Selena Gomez
Editorial Company: Rooster Post Production
Editor: Brigitte Haynes
Executive Producer: Melissa Kahn
Production: Door Knocker Media
Director: Karen Barzilay
Executive Producer: Matt Finlin
Colour Facility: The Vanity
Colourist: Jordan Benegbi
Producer: Valentina Garcia Salazar
Executive Producer: Steph Pennington
VFX + Finishing: Fort York VFX
Creative Director: Mike Bishop
Lead Flame Artist: Melissa Vasiliev
Flame Assistant: Serina Choi
Motions Graphics: Erin Prysiazny / Rob Findlay
Producer: Armen Bunag
Executive Producer: Erica Bourgault-Assaf
The fund has raised over 3 million dollars since 2020 and on World Mental Health Day 2023, Sephora donated 100% of its Rare Beauty sales to the Rare Impact Fund.
